There is no doubt about the man’s wealth and seemingly endless resources, hell – he’s even trying to buy the Presidency. There is one thing that Mike Bloomberg’s billions can’t touch, however, at least not without a fight, and that’s our rights. His last million-dollar effort to buy voters was aimed at gun owners, then gun owners and the NRA fired back.
Presidential candidate and former New York Mayor Michael Bloomberg probably considers it a victory. Most of us though didn’t consider it, remember it, or see it. But he bought it, all the same. According to one story, it was a reported $10 million the billionaire candidate spent for a one-minute commercial slot during the Super Bowl.
That is the thing about the Super Bowl, however, because it is a big deal, and everyone talks about every aspect of the gala event, including the much-anticipated commercials. Among those commercials that people found advanced showings of was apparently Bloomberg’s gem.
Even before the halftime show, where scantily clad female pop stars took subtle shots at Trump’s immigration reform policies, the NRA was loading, taking aim, and firing back. And fire back they did, as one story reported, tweeting:
“NRA members don’t like hypocritical NYC billionaires. You want to know how real Americans feel, Bloomberg? Watch this! Your $10M #SuperBowl ad won’t beat the American spirit. You want to take our guns, go ahead and try. We will fight for our freedom.”
The “this” the tweet was referring to was a video put together by the NRA that shared voices and faces from every walk, race, gender, and age of people defying anyone to take their rights. Then the Twitterverse exploded.
Tweets saying things like, “They refuse to take the guns out of the criminals hands but instead they want to take the guns away from law-abiding citizens So all lawful ppl will hand in theirs but criminals will not turn them in…”
And expressing concerns like:
“Mike Bloomberg does not represent the millions of law-abiding gun owners in this country who want to protect themselves, and if the need arises, protect the lives of others. His policies and rhetoric will be destructive and irreversible.”
These are a few of the many shots fired back, but it was the personal shots that could be felt, and that revealed the real issues and concerns of 2nd Amendment defenders. That was the point of the NRA video and response to Bloomberg’s SuperBowl ad. It was meant to be personal.
In that video, a black man states, “Mike Bloomberg is a white billionaire who has no place in telling me how I can defend myself or my loved ones.”
In another segment of that video a mother of a young child speaks to the camera saying, “As a mother of a 3-year-old little boy, my family means everything to me… as a woman, I believe the best way to protect myself is with a firearm.”
Then another woman in the video said, “Think about the women in your life… are you OK with the fact that your policies could leave them defenseless?”
Of course, as our story reminded us, Bloomberg with his money, and his protective services would never experience those real concerns!
Nonetheless, these were personal, passionate, and heartfelt messages, but one message summarized the overall feeling of them all. One woman in the video captured the feelings and the anger about being forced to defend our 2nd Amendment rights.
In the video, she simply said, “Mike, come and take it.”
That message was also reinforced at the end of the NRA produced video, as a series of people, one after another vowed to not allow Bloomberg or anyone to infringe upon their 2nd Amendment rights. We will never know how many voters the billionaire presidential hopeful won (or bought) with his SuperBowl commercial but we do know that he definitely drew fire.
Maybe Bloomberg thinks he can buy the Presidency of the United States? And quite honestly, isn’t it possible? What he can’t do, however, is buy or take our rights. And if he or anyone else tries, well as one true-blooded American woman said – “come and take it.”